Did you know that, across all industries, returning customers spend 67% more at a business than first-time customers? There’s also less overhead associated with acquiring repeat business than there is with trying to bring in new patrons. In fact, did you know that … Read More
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The latest news and thinking to grow your tire & service shops
4 Tips for Managing Your Automotive Marketing Strategies
When it comes to running a busy auto repair shop, you know you have to prioritize. If you’re lucky, you’re dealing with tons of customers and handling the bustling ins-and-outs of every single day. If you’re just starting out, you’re … Read More
How Offering Loyalty Rewards Programs Improve Customer Retention
You probably know by now that loyalty rewards programs are so much more than a marketing gimmick. They’ve been proven to increase customer retention, which is key since 65% of your tire shop’s business comes from your existing customer base. In … Read More
How BayIQ Founder, Patrick Murphy, Got His Start in the Tire Industry
Patrick Murphy started BayIQ with one goal in mind: to help tire dealers run a successful business. And he succeeded. He created a software platform that assists tire dealers by helping them to easily: Increase car count Drive repair order values up … Read More
5 Key Auto Shop Management Tips for Success
We’ve been writing for auto repair shop owners and tire dealers for awhile now. We’ve been lucky enough to work with some incredible owners and learn about their struggles, their challenges, and their successes. It’s not easy to manage an … Read More