Our Story
Our team was brought up in the tire industry, helping run the family business and experiencing first-hand how difficult it can be to know what is going on in the physical shops. With over 50 years of combined experience at Big O Tires, Michelin, CustomerLink, and American Tire Distributors, our team set out to create a way to help dealers grow their businesses while remaining focused on managing the team, ordering parts, talking with customers, and running their shops.
Made by, and for, tire industry professionals to help tire dealers run a successful business, we built the capabilities that tire dealers need, and none of the things they don’t. Our marketing and loyalty platform is 100% focused on growth and customer retention for the tire and automotive repair industry. Key features like service reminders, manufacturer rebates, appointment scheduler and online reviews allow each shop to stay top-of-mind with their customers at the time they’re going to make a buying decision. Increase car count and spend per visit by building customer loyalty. BayIQ integrates seamlessly to major point-of-sale shop management systems to increase visibility and manage marketing efforts all in one place.
